The mystery is resolved


Navigation, as crucial as it is to the user experience, is merely a means to an end — the end being to consume content.

This is why users have very contrasting expectations about content and navigation. While content is supposed to be unique, surprising and exciting, navigating to it is supposed to be as simple and predictable as possible.

This series of articles, divided into two parts, is a four-step guide to efficiently simplifying the navigation experience, by analyzing the type and amount of content as well as choosing and carefully designing the right type of navigation menu. Other numbers indicate that 95% of downloaded apps are abandoned within a month and 26% of apps are only used once.

Depending on the user, these abandoned apps are deleted or ignored, never to be opened again. I choose to leave these ignored apps on my phone and tablet, and at last count, I had over 375 apps on my iPhone.




Posted on:

October 23, 2013



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